Breaking Barriers:
DEI for Media Leaders
Google, in partnership with Avtar, presents a groundbreaking Diversity, Equity, and Inclusion (DEI) training program tailored for media leaders, empowering them to incorporate DEI as a practical, long-term strategic and impactful priority for their organizations.
Why are we doing this?
Google and Kantar’s study on the State of Gender Diversity in Media highlights the skewed representation in media organizations and found that women are underrepresented, accounting for only 28% of the workforce. Additionally, 75% of surveyed women reported facing workplace inequality due to stereotypes, limited career growth, and a lack of supportive policies and programs. This impacts their mental health and well-being. Detailed report here.
Building on the research findings, we aim to continue our DEI efforts by promoting DEI as both a normative and business imperative. We have therefore worked together to bring this DEI program to drive cultural change, foster accountability, and sustain DEI efforts.
Why does DEI matter?
Media organizations must be diverse, inclusive, and have voices from across communities to fairly report on society and be sustainable businesses. As leaders, you have a unique opportunity to drive change and set the stage for more equitable representation and opportunities.
Embracing DEI in organizations offers positive outcomes for business, audience, and product. It fosters creativity and innovation, produces inclusive content that engages a wider audience, and creates products that are accessible to all. Additionally, DEI helps expand brand reputation and attract top talent.
About the Training Program
The Google and Avtar DEI Training Program for Media Leaders is a comprehensive initiative designed to empower industry leaders with the knowledge, tools, and strategies needed to drive meaningful change within their organizations.
Course Completion Certificate
Upon successfully completing the Training Program and Post-Workshop Assessment, each participant will be awarded a Course Completion Certificate validating their commitment to DEI and their readiness to drive positive change in their organization.
About Avtar
Avtar is committed to achieving 50-50% gender balance in the workplace and has a remarkable track record of creating cultural transformation in over 300 companies. Avtar’s benchmarks, assessments, and consulting have helped the 100 Best Companies for Women in India achieve DEI excellence over the years, increasing representation from 25% in 2016 to 36% in 2023. Avtar is also featured on the prestigious Steward Leadership 25 (SL25) list for Transforming workplaces for Gender Inclusion in the Asia Pacific Region.
Dr Saundarya Rajesh, Founder – President, Avtar Group, is among India’s most prominent leaders in the space of women’s workforce participation. Avtar, the social enterprise founded by Dr. Saundarya, is India’s only organization that provides both strategy and implementation solutions in Diversity, Equity & Inclusion. Her work in creating careers for women in the Indian workplace, is unparalleled, for which she is referred to as “The Career Doctor”. Not only is she among the earliest and most impactful voices to speak, write and teach about gender inclusion, she has also helped hundreds of companies hire thousands of women professionals through Avtar’s work. Under her leadership, Avtar also offers solutions in the ESG consulting space, with robust solutioning and rating methods contributing to a boost in the sustainability focus. A powerful speaker, author, and a very sought-after DEI strategist, Dr Saundarya’s vision is to see young girls from underprivileged families create empowering white-collar careers for themselves. This she influences through Project Puthri. Her journey towards creating inclusive and equitable workplaces is inspirational in helping organizations, communities and societies harness the true power of diversity!
Trainer: Kannan Hariharan, Chief Strategist, Culture and Belongingness, is a seasoned HR leader with 21 years of experience at PepsiCo, including 8 years in APAC, and 12 years of prior experience in diverse industries, he has earned accolades in diversity, CSR, and business performance at PepsiCo. As a Marshall Goldsmith & Hogan certified coach, he has conducted interventions for over 100 organizations, focusing on Diversity & Inclusion and culture. He is also the recipient of the PepsiCo Harvey C Russell – Diversity and Inclusion Award in 2004 and 2014, Chairman’s Award for Corporate Social Responsibility in 2006 and Chairman’s Award for business performance in Vietnam in 2014.